Brant Cooper, the author of The New York Times Bestseller “The Lean Entrepreneur”, gave an insightful startup Q&A session at Itnig. Brant answers the following questions: What does ‘brand’ mean for a startup? How can a startup find its market segment? Should a startup focus on a large market or a niche market? How should…
Read moreEspecially after the initial product launch and after achieving the first milestones, startups most often try to get some press coverage, in order to increase the attention of venture capital firms, business angels and early adopters for their product or service. For that reasons, they usually reach out to local or international tech and startup…
Read moreEvery week we take half an hour to talk just about any topic that crossed our minds during the last days and create a podcast for you (Listen to it in Spanish here and subscribe to our feed). We call it an Open Mic Podcast as we want to invite different people to participate, new…
Read moreBranding is no longer about creating a name and a logo, it’s about combining product and magic, according to Marc Lite, CEO and co-founder of Firma, Barcelona’s most famous branding studio. Marc has helped clients such as PepsiCo, Unilever and Esade, as well as local startups such as Badi and Bandit find their voice. The…
Read moreIn case you wonder, this is a hypnotoad. Humor is a universal language, it has no limits, no boundaries. It is the channel to communicate with your customers and collaborators in a direct way and the most efficient transport for your ideas to go around the world. In the ever-growing ocean of content that is…
Read moreThere are few startups or young companies that doesn’t have a blog these days. We all know the benefits of producing content in one shape or another, but exactly how to do it the right way? There are several ways to establish yourself as a quality content provider, and some things you need to avoid…
Read moreEven though Playfulbet’s product is e-sports and sports betting games, our success in capturing thousands of users and followers has not been left up to chance. Behind Playfulbet there’s a young team that first and foremost love what they do, as we get to work with our biggest passion — games. And it feels even better to…
Read moreOne of our hard thinkers at itnig. All entrepreneurs believe in their product, even those who maybe shouldn’t, and that’s great. But how to get journalists to believe in what you’re building? I’ll give you some tips on how to let your press-release stand out amongst the thousands of developers that hope get their startup presented…
Read morePau Sabria from Barcelona co-founded Olapic which recently was sold to Monotype. A couple of weeks ago Olapic was acquired by Monotype for $130 million. For those of you that don’t know Olapic, is a startup that helps brands promote themselves with user-generated photos. Even though it’s not a registered Spanish company, the founders; Pau…
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